9. Establish multiple ways of interacting with your visitors: have inquiry and feedback forms, FAQ pages, bulletin boards or, better yet, start a blog about your area of expertise.

10. Collect your visitors' contact information – build a database of your current customers and visitors interested in your products or services.

11. Make sure to update your website regularly. Discuss it with your webmaster - should you have a control panel for that or should you have your webmaster do it for you?

12. Make sure your site is search engine friendly and submitted to appropriate directories and search engines. Build links to your site from related sites on the Internet. Every link to you is a vote of approval in the eyes of your visitors and search engines.

13. Be consistent, but flexible in your message - your success depends on how sensitive you are to your customer needs and a constantly changing marketplace.

14. When selecting a web development company, look and their portfolio see how their sites work, call them and see if you like them, check their references, and make sure they offer excellent support. You want to establish a long-term relationship.

15. Host with a reliable web company that keeps your site up and quickly loading, provides you with a top level domain (unique IP address), supports the necessary programming languages, and comes with webmail and site usage statistics.

16. Appreciate your web designers, developers and support people. Don’t forget to thank them for their work – they are human beings, and your appreciation keeps them going.

17. Promote, promote and promote your site - on your business cards, in trade shows, on the weblogs and other media that is likely to be used by your prospective audience.