18. Have reasonable expectations regarding what can be done within your budget. Running an online business is cheap in comparison with traditional ways, but it is still takes time and resources to design your professional-looking website, program and integrate its functionalities, optimize it for search engines, promote and update it.

19. It is not going to be always easy to move forward and to keep your cool. Think big, be patient and maintain a positive attitude. Great success occurs in a series of small steps and takes time.

20. Appreciate your website. Remember, what you appreciate, appreciates. Keep appreciating your customers, your team and your business. Keep loving, improving and appreciating your website.