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Understanding How Spammers Work Can Save You Time And Reduce The Spam You Get
By Balraj Dhaliwal

Nobody likes receiving spam and having to spend time dealing with it. Even with sophisticated filtering and avoidance mechanisms discussed in my previous articles entitled "Use A Spam Filtering Tool To Manage Spam And Save Hours Everyday" and "7 Steps To Effectively Take Control Of Your Inbox And Reduce Spam", these unwanted spam messages keep on appearing. By understanding how the system works, we can effectively take steps to significantly reduce the amount of spam that we receive daily.

What we have to understand is that email marketing is by far the most effective way to promote products and services on the internet today. The basis of this system it to collect as many email addresses as you can and repeatedly send email messages out to them. There is a legitimate way to do this and then there is the way spammers do it.

The legitimate way is to collect email addresses only from people who volunteer it to you on a website in return for some information that you offer. In addition to this every email sent out must include a link or instructions on how to unsubscribe. I would take it one step further and say that unsubscription must be instantaneous. Having to wait for a few days is unacceptable with the software tools available today. Following this method, you will only receive email messages that you have opted-in for and as soon as you are not getting any value out of it, you unsubscribe.

The spammers mode of operation is to collect email addresses by any and all means available. This could be by building software spiders to crawl websites 24 hours day looking for email addresses on any page. Usually they search for the HTML tag "mailto:" but as users have stopped hyperlinking in response, the spiders are getting more sophisticated and are putting together text like "john dot smith at domain dot com" into the proper valid email address "john.smith@domain.com". Some websites list all their employees contact emails on one page and is a prime target for spam. Harvesting guestbooks where emails are displayed is also a very common practice.